Formulation Review Report | Project B Bird Nest

Product Studied: Project B Bird Nest

Introduction
We at Project B emphasize on being bare and transparent of our product ingredient and formulation. We have an extensive product development stage, carefully engineer every product to ensure they work. As a part of our groundwork, we reach out to a number of independent professionals for a blind test to compare the nutritional information and ingredients of our formula with the available brands in the market.

Under this review, we reached out to independent traditional practitioner to compare the nutritional information and ingredients of bird nest product from two other brands: Yan Society, Brands and Project B, to see if there was any way to improve it. This was a blind test, that Yan Society's, Brands' and Project B's names are never disclosed during the creation of the reviews. The traditional practitioner was not paid or given anything to endorse any of these products.

This product has been studied and fine-tuned for over 23 months before the formulation is confirmed. We took another 6 months to test its efficacy profile on over 37 individuals before it is being delivered to you. This part of the report reviews the product formulation, where we have another part of the report displays the results of the efficacy profile.

Who are the formulators
We work closely with Dr Hiroji during the study and selection of the bird nest ingredients. Dr Hiroji is really passionate about ancient remedies in the beauty and anti-aging areas. He has spent close to 10 years in researching and publishing over 55 journals on the active ingredients for the antiaging and wellbeing industry.

Here, we took over 23 months to finalize the product formula, where ingredients are ensured at their optimum effective dose, complement with its product efficacy profile and portfolio.

Who have we approached
We wanted to carry out a fair review of our product, so we have invited Ms. Siew T.G, an independent traditional practitioner with over 6 years of working experience in the traditional medicinal hall. We believe Siew TG has the capability in sounding a credible opinion in view of her profession, complemented with her strong passion in the bird's nest and traditional category. We look forward to gaining some insights from the review generated.

What is Traditional Practitioner
Traditional practitioners are qualified medication experts who has the sum total of the knowledge, skills, and practices based on the theories, beliefs, and experiences indigenous to different cultures, whether explicable or not, used in the maintenance of health as well as in the prevention, diagnosis, improvement or treatment of physical and mental illness.

What have been evaluated
The nutritional information and ingredients of bird nest product from three brands: Yan Society, Brands and Project B are compared and evaluated.

The information we provided for review
Below, you can see the images the traditional practitioner was provided:



It was a totally blind test. The traditional practitioner was paid for her time producing the reviews, but not to endorse or favour any product. The reviews below aren't perfect, and we are the first to admit such. However, Siew TG is expert in her field, highly professional and have provided some great insights to highlight between the three products.

The results
The following review produced have not been edited or altered in any sense, it is the original piece that the independent traditional practitioner has provided. This review is conducted based on 3 brands: Brands (Product A), Yan Society (Product B), Project B (Product C)

Traditional Practitioner: Siew T.G (Ms)

I am writing this in view of my personal opinion and has no intention in endorsing any products.

At first glance, it has come to my attention that these 3 products are in different form, for which A is in the convenient ready to drink form; B is in ready to consume form; C is in the powder form. I further clarified in the serving form of product B and C to understand that product B is in the form of bird's nest concentrate, to consume spoonful; while product C is in the form of powder supplement drink. I believe I have seen more than enough products in the market that serves like Product A and B; while the serving form of Product C is rather fresh.

Looking further into the nutritional content of the products, the ready to drink bird's nest (Product A) is the most convenient form for consumers and is well accepted by most, if not all. As a regular bird's nest consumer myself, I see the need and role of sugar to make the dessert a lot more pleasant than its pure form, but I must also mention that all ready to drink bird nest products are sweeter than my preference. When I look into the ingredients list, Product A is made with both rock sugar and sugar, where rock sugar comes top in the list, which translates to the amount of sugar contained in the bottle far exceeds the weight of bird's nest. Occasional consumption is good, but may be reconsidered if consumers are looking at long term consumption. Because of this, I see Product A as an occasional luxury eats than a regular consumable health food. Moving to Product B, which brown sugar is utilized in lesser proportion, appears to be a healthier option for a long term consumption. Product C has only pure bird nest in its extract form, comes to me more as a supplement than edible food.

The consumption of bird's nest has been a practice for generations and its health benefits are familiar to all. What makes bird's nest great is its glycoprotein and sialic acid content, which present in minute amount per serving edible bird nest and vary with regions (where the bird nests were harvested) and its harvest season. Product C has intrigued my interest because first, it offers bird's nest extract, which is the result of extraction of the most essential component of the bird's nest and is compressed into fine concentration. In the supplement point of view, this product provides only bird nest extract, clean without additives. In the science health point of view, a consistent and calculable concentration of bird nest active component can be determined from every serving, as opposed to the varied content in every serving of raw edible bird's nest. In Product C, 1 serving is equivalent to 5 servings of regular bird's nest.

Given that most bird nest drinks in the market do not reveal their origin and grades. Hence, for the purpose of this review, I place the assumption that these comparator products are of the same grades and the same origin, though different grades of bird's nest do come in different price. Product A retail at RM17/serving; Product B retail at RM13/serving and Product C retail at RM10/serving. Product A goes by one bottle every serving and the cost of each packaging is charged to the consumers, rendering the most expensive option. Product B and Product C price per serving are rather close. To my limited understanding in the manufacturing industry, I estimated the production cost of edible bird nest more expensive, mainly due to the longer time invested in single production batch. These are my assumption in view to justify the price difference.

To rank the products, I believe Product C is more superior mainly because every supplement serving is equivalent to 5 servings of regular bird's nest and it is cost effective for long term consumption than regular bird's nest. I would then place Product B as second because I personally love less sugar product and it offers more competitive price per serving than that of Product A.

Author's Note: We had no contact with Siew TG before the test was conducted, and she had never heard of Project B until after the results were gathered. These results were entirely independent and blind on her behalf.